A bit about us
Since our creation in 2015 by Tshepo Mohlala, his purpose was clear; to connect with people through the stories that our designs tell.
A lifestyle brand founded in South Africa, TSHEPO offers a range of bespoke denim clothing and ready-to-wear products, the brand has established itself in the hearts and minds of ordinary South Africans and people across the world, where our brand has been applauded. Our decision to specialize in denim is due to its distinctly nostalgic character and its ability to tell stories. It’s not just stories, it’s the truth. Your jeans tell the story about you. Denim becomes a part of you, a passport with a unique ability to tell the truth.
The TSHEPO logo – a three-pronged crown – is inspired by the three women to have played a role in the upbringing of Tshepo – His mother Masesi, his grandmother Magriza, and his trendy aunt Takalani. Women who raised him and shaped him into the man he is. They allowed Tshepo to wear his crown. Each peak represents a woman that shaped him into the man who wears the crown.
The soul of the brand sits in our Atelier in Victoria Yards, on the outskirts of the Johannesburg CBD. The Atelier is home to a team of artisans who design and manufacture a range of bespoke and ready-to-wear garments, all telling a story. The people who make our products are celebrated and their love for creating beautiful things comes through in every stitch. The brand specializes in bespoke, ready-to-wear, and purpose-driven merchandising and clothing for like-mined corporates.
“I was raised by three strong women. My mother, Masesi Mamba, who taught me how to hustle, my grandmother, an Apostle, and masterful storyteller, whose words “Tshepo, you’re a gentleman and should always look like one” echo in my head as I get dressed every morning. Then there is trendy aunt, Takalani, the first person to graduate in our neighborhood. She would visit us in Tsakane dressed head-to-toe in denim. She ignited my interest in fashion and love for denim and so, I opened the doors of TSHEPO in 2015.”
A decade later, having abandoned his study of Film at AFDA, Tshepo studied Fashion at the University of Johannesburg. His journey led him back to the spark ignited by his quirky and classic Aunt Takalani – back to denim. As a third-generation storyteller, Tshepo’s medium became denim, continuing the legacy of storytelling through his designs.
Denim’s ability to stand the test of time is beautiful. Its ability to tell a story is limitless. The ease with which it communicates is flawless – no matter who you are, you belong in jeans.
“Founded in 2015, Tshepo Jeans is my story and you’ll find the three women who raised me in the crown, ever-present in my creative process.”
Our Creator: Tshepo Mohlala
Committed to the development of denim, through the promotion of africanism and localization, TSHEPO honours denim’s ability to stand the test of time by honoring the past, acknowledging the present and designing with the future in mind.
We believe that our main responsibility is to create desirable and functional items that our consumers value and can enjoy for a life time. Each product tells a true story.
At TSHEPO we believe in the power of story telling. Every product we sell has a purpose and a story, a reason why we made it. Story telling is where our product development process begins. We believe in community. The friends of our friends, are our friends. We believe that jeans fit better when the person making them does it with love and is treated well. We believe that our processes are as important as the final product. We believe in Africa. TSHEPO delivers world class quality whilst honouring our roots and heritage.
Our philosophy has always been “People First”, we value community and we pay special attention to our design process. If one part suffers, every part suffers with it; if one part is honoured, every part is honoured. The importance of quality, craft and culture, attention to detail and honouring Africa resonate deeply, informing our brand’s core philosophy. Our mission is simple: to promote the accessiblity of denim and the unique stories that denim tells about its wearer. Our vision is original: to create a brand that honours Africa and makes you feel your best.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou